'Apple will decline'
The CEO of a top research firm didn't mince words about Apple in a new blog post.
"Apple will decline in the post Steve Jobs era," wrote George Colony, CEO of Forrester Research. "Here's why."
The iPhone and iPad maker
will coast for two to four years on its current momentum, Colony said;
but Jobs, who died in October, left a void because his successor, Apple
CEO Tim Cook, doesn't possess his star power.
"[W]ithout the arrival of
a new charismatic leader it will move from being a great company to
being a good company, with a commensurate step down in revenue growth
and product innovation," Colony wrote.
An Apple spokesman declined to comment for this story.
The fade Colony describes doesn't appear to be on the immediate horizon.
This week, Apple reported doubling
its profits in the first three months of the year, largely on the
strength of the 35.1 million iPhones it sold (a number that far exceeded
predictions). The company said it also sold 4 million Mac computers,
11.8 million iPads and 7.7 million iPods during the quarter.
Colony predicted that
Apple's long-term fate will mirror that of onetime industry leaders like
Sony and Kodak when they lost enigmatic leaders, or Disney in the 20
years after Walt Disney's death.
In his post Wednesday,
Colony described Apple in almost religious terms. "Charismatic
organizations are run by people with 'the gift of grace,' " he wrote,
citing sociologist Max Weber.
But when that leader is
gone, shifting to a more bureaucratic leader (which works for some
organizations) doesn't translate well, he wrote.
"In charismatic
organizations, the magical leader must be succeeded by another
charismatic -- the emotional connection of employees and (in the case of
Apple) customers demands it," Colony said. "Apple has chosen a proven
and competent executive to succeed Jobs. But his legal/bureaucratic
approach will prove to be a mismatch for an organization that feeds off
the gift of grace."
Colony pointed to Apple
executives Jon Ive and Scott Forstall as being better suited to run the
company, saying they appear to possess the charisma and design sense to
"legitimately" lead Apple.
Forrester is a global
technology research company founded by Colony in 1983 and is considered a
leader in analyzing the technology industry.
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